MUSIC producer Naughty Boy turned down I’m A Celebrity last year to help care for his mum.

The chart-topper, 36, lives with dementia sufferer Zahida and her carer but he could not bear to leave them during the 2020 lockdowns.

Instagram / Naughty BoyI'm A Celeb Naughty Boy has packed himself a pillow with his mum’s face as his luxury item '/caption '

The hitmaker, whose real name is Shahid Khan, is back for a second shot at the ITV reality show — and he says he wants to become King of the Castle this year for his mother.

He admitted: “I was gutted I wasn’t able to do the show last year.

“We were in and out of lockdown and, with so much anxiety, it just didn’t feel like the right time.

“I had to understand dementia in a different way.”

Naughty Boy, one of the contestants at Gwrych Castle in Conwy, has packed himself a pillow with his mum’s face as his luxury item.

Louise Minchin should not struggle in I’m A Celebrity’s trials as she handled dangerous snakes as a girl.

🔵 Read our I'm A Celeb 2021 live blog for the latest updates

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        I'm A Celebrity 2021 - here's everything you need to know

When does I'm a Celebrity start? Where is I'm A Celebrity 2021 filmed? How to vote on I'm A Celebrity Where are Ant and Dec staying in Wales? I'm A Celebrity full line up - meet all the contestants below: Who is Frankie Bridge? Who is DJ Locksmith? Who is Arlene Phillips? Who is Matty Lee? Who is Naughty Boy? Who is David Ginola? Who is Richard Madeley? Who is Adam Woodyatt? Who is Simon Gregson? Who is Kadeena Cox? Who is Snoochie Shy? Who is Louise Minchin?

The former BBC One Breakfast host, 53, was raised in Hong Kong when her dad was there with the Army.

In her book, Dare To Tri, she wrote: “It was an amazing place to grow up — and we would find and catch poisonous snakes in the garden.”

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